"And I think especially with all the automation in the way all this technology works these days, that human element is missing. But we can insert it at the right time. It's very effective."

From Episode 10: Humanizing Sales Tech with Smile Virtual’s Nick Capozzi

Clip Transcript:

So let's look at your background, since it's not a B2B job. What do you think that B2B salespeople can learn from people in the B2C world?

So it's interesting and I'm still trying to figure that out because when I first kind of stepped into this space, I had all these ideas. The first demo I sat in there like, let's go right to the agenda. I'm like warming up a little bit first, how you doing? Where you're from? And then I started understanding that people don't really kind of have those conversations even in the demo, and I get that. But I think that there's opportunities for B2B to be more human.

And I think coming from B2C, that's what we were. Assuming, I mean, people are on vacation. I was helping a little old ladies get up the gangplank in these foreign countries. So I think being human, we forget we're talking to people. And I think especially with all the automation in the way all this technology works these days, that human element is missing. But we can insert it at the right time. It's very effective. Plus, it's a lot more fun for most people.